D’banj unveils CREAM, a reality show and lottery platform targeted at young people in the creative industry.
CREAM stands for creative, reality, entertainment, arts, music. And both the reality show and lottery service will provide winners much needed exposure for their talent.
“We have created this platform to reward tons of creative minds out there who don’t have the right platforms to showcase their talent to the world. Nigeria is filled with so much art and creativity and what better way to promote this great heritage than to give these young minds the right platforms,” he says.
The reality show will run once a month with three winners selected from music, video, and collaboration categories. The lottery service is also for creatives that fall within these categories.
The Bank of Industry, MTN and D’banj’s D’kings Men Media Ltd all support the lottery service. The service is open to MTN Prepaid subscribers only.
D’banj tried pulling off something of a similar nature with Koko Mansion. While that reality show lasted just one season and had no unique angle to it, this blend of reality show and lottery service is better defined.