The Colour You Wear Defines You


I don’t do fashion. I am fashion – Coco Chanel

Your style defines you.

It’s easy to dismiss the idea of having a personal style. You may consider looking clean or looking the part as good enough. Is it?

A while back, I attended a friend’s church. I walked in and made a decision that it would be my church from that point. The sermon, music and other rites was like what I experienced at my home church. The difference was the environment. It appealed to my senses. It felt like I had just noticed colour for the first time. The smiling faces and the colourful people combined to produce a rush of dopamine.

I have attended the new church for a few weeks and the novelty has worn off. But I still feel good when I’m around these beautiful folks. In my former congregation, the people looked good with no makeup and bland outfits. Good just isn’t good enough.

This is no critic on religion and doctrines. But I learned this: your choice of colour adds to how people feel around you.

Scientists have researched into the correlation between colour and mood. Colour Psychologists show that colours affect emotional reactions and influence perceptions. Branding agencies take advantage of this knowledge.

Colour is an influencing source when customers make decisions.

Singe (in the book Impact of Colour on Marketing) says colour leads to 62%-90% of a customer’s choice.

Glasgow installed blue streetlights in some neighbourhoods in 2002. It recorded a reduced crime rate in these areas, Seattle Times reports. Japan’s Police also set up blue streetlights in 2005 – crime dropped by 9% in blue lit neighbours.

I not asking you to paint the city blue to reduce crime. I’m not telling you to wear blue all day to avoid being a victim of a criminal act. The point is colour influences you and the people around you. The colour of the piece you have on predetermines how people will treat you.

Just ask the matador who wore red pants on his first day at work.

I’m know what you’re are thinking, What about Mark Zuckerberg’s gray-tee and blue jeans. He seems to defy the logic right? Nah. Grey represents elegance, humility, respect, stability, neutrality, boredom and a lot more. Maybe he did some research before settling for the colour. Think about it.

Take your time. Don’t just throw something on. It’s easy, you can search out these colours online and find out how they influence perception. This will guide in piecing together your next outfit.

If you’re one of those who walk around with a lemon green church banner over your outfit, stop it. Or know what colours to combine it with. Better still wear matching pants to complete the look. Ha ha.

Don’t play yourself.


This piece first appeared here. And is republished with the permission of it’s author

Photo Credit: Mpkino via Pixabay Cc & Peacock via Pixabay Cc

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