Time management marred the Saturday night’s One Africa Music Fest in London.
Jidenna grants an interview following his disappointing outing at the recently concluded One Africa Music Fest.
He speaks with Factory78TV in London, and starts off by praising Paul O, (the CEO Upfront and Personal Global Management Consultants, organisers of the music fest) for the whole concept of the event trying to promote Africa and African music to the world.
“Every other continent is laughing at us,” Jidenna says on Nigerians and Africans still embracing “African time” fail to respect timeliness, and says he is still expecting an apology from the organisers.
The interviewer Kalish J read off some comments on social media about the event and reactions to Jidenna’s plight for Africans to be more time conscious.
Jidenna however expressed optimism and pride for the reception and support African music is getting as seen by the turn out at the One Africa Music Fest.
Moving forward Jidenna says Africans should be sharp and more professional.
“We just have to continue to develop our professionalism, I think we are doing a great job I think we can do greater, just be sharp”the ‘Bambi’ singer rapper concludes.
Meanwhile, Tiwa Savage was cut off in order to make time available for other performances, host Banky W had to rush Davido through his set for the same reason.
The time was not well managed such that Psquare and Flavour almost did not perform. But Jidenna wasn’t so lucky. The venue managers cut the power, signalling an end to the concert that started an hour and a half late.
A disappointed Jidenna later took to Instagram to vent.