Founder of Olori, Toyin Odulate who was an executive at L’Oréal Paris moved back to Lagos to start her beauty company because she grew tired of her company’s failure to adequately represent and cater to the hair needs of black women especially the African women.
Olori is an African natural affordable luxe hair, bath, body & beauty company based in Nigeria. To help let her voice be heard in the beauty industry, Toyin collaborated with renowned Photographer Remi Adetiba along with a cast of beautifully diverse group of models. From Davina Akpuru and Chika Emmanuella to freckled, fresh-faced Ugochi Ihezue and the exceptional Uju Marshall, these women were carefully selected to help reinforce the richness and variety of African beauty and bring the Olori brand to life.
The shoot showcased elegance, regal and African beauty in an undeniable way, a true reflection of the name Olori.
Check out the campaign photos
Photography: Remi Adetiba
Creative Direction: Toyin Odulate of Olori Cosmetics + Remi Adetiba
Models: Uju Marshall, Davina Akpuru, Ugochi Ihezue (BETH)| Chika Emmanuella (BETH)
Hair + Makeup: Debola Falana (DFalana Artistry)
Styling: Ifueko Igiehon